What is a marketing strategy and how do you develop one for your small business?

Running a business without a marketing strategy is like going to the supermarket without a grocery list—you’ll probably forget something you need and come out with lots of stuff you don’t. Like a grocery list, a focused marketing strategy is a good practice that will help you get to where you need to go.

What is a marketing strategy anyway?

Marketing strategy is a long-term section of your business plan that outlines your overall blueprint for what you want to achieve for your business, and how you’ll attract clients or customers. Sometimes marketing strategy is confused for a marketing plan, but they are different. Your marketing strategy focuses on what you want to achieve from your marketing efforts, and a marketing plan details how you’ll achieve those goals. Both are important, but part of implementing an effective plan requires creating a compelling strategy first.